Marketing Automation
In an era where your competition is just a mouse-click away, marketing teams
face new challenges. Consumers have unlimited choices about with whom, how
and when they will do business. The biggest challenge is far greater than
finding new customers— it’s also about understanding customers
and retaining them, learning from past mistakes and bringing customers back.
Campaign Management
ACCPAC CRM provides the tools to manage all the components of your marketing
campaigns and helps you make better decisions about what your customers
want and what they respond to. Assign, schedule and track marketing activities
within a campaign—and view every detail of each campaign at a glance.
ACCPAC CRM allows marketing teams to target unlimited analysis driven demographics
with customer-specific direct marketing campaigns. ACCPAC CRM provides the
tools for marketing teams to easily create new target lists from selected
criteria, re-use successful campaign lists or import mail-house lists. The
integrated mail-merge function allows you to merge documents with target-customer
lists. Once these lists are created, ACCPAC CRM Marketing automatically
creates a record in the customer account, attaching the marketing piece
to the account and document library for telemarketers and support representatives
to access. Launch a campaign and capture prospect responses—providing
a view of what you potential customers respond to and what they want. Or,
if you are marketing to your current customers, simply track the date and
call-to-action to which they’re responding. Campaign responses are
rolled into a management view for analysis through reporting and graphing
capabilities. Building lasting—and more profitable—customer
relationships means identifying, executing and replicating effective marketing
initiatives across all of your company’s sales channels.
Marketing Evaluation tools
With ACCPAC CRM, management can report on campaign status and evaluate return
on investment (ROI). Analyze marketing campaigns by lead source or evaluate
other important campaign details by using sophisticated tools and reports.
ACCPAC CRM not only tracks response rates, but also let’s you match
sales revenues to specific campaigns providing immediate evaluation of ROI.
Drill down to specific activities within a campaign including communications,
opportunities, responses, budget, actual cost and the target prospects.
Determine what your customers and prospects want and retain that information
to assure future marketing campaigns are more effective. ACCPAC CRM allows
you to analyze and modify campaigns, ensuring improved return results, quality
of the responses and creating more sales opportunities. Eliminate the guesswork
in your marketing, and put your company’s marketing resources to their
best use.
ACCPAC CRM Marketing is a fully integrated component
of ACCPAC CRM. Other elements of ACCPAC CRM include Customer Care and Sales
Force Automation.
Email to Sales@midstatesolutions.com
775-201-3454 Fax
215 Celebration Pl. #500 Celebration, FL 34747
